{"id":20996,"date":"2025-06-25T19:14:00","date_gmt":"2025-06-25T19:14:00","guid":{"rendered":"http:\/\/sd-tests.com\/congerotechnology\/?post_type=news&#038;p=20996"},"modified":"2025-07-19T02:47:14","modified_gmt":"2025-07-19T02:47:14","slug":"recovering-the-human-essence-in-the-customer-experience-beyond-technology","status":"publish","type":"news","link":"https:\/\/congerotechnology.com\/es\/news\/recovering-the-human-essence-in-the-customer-experience-beyond-technology\/","title":{"rendered":"Recuperar la esencia humana en la experiencia del cliente: m\u00e1s all\u00e1 de la tecnolog\u00eda"},"content":{"rendered":"<p>Vivimos en una era en la que la tecnolog\u00eda y la innovaci\u00f3n nos rodean y, sin embargo, en medio de esta revoluci\u00f3n digital, la conexi\u00f3n humana sigue siendo el elemento fundamental de la experiencia del cliente. A pesar de las sofisticadas herramientas tecnol\u00f3gicas que nos ofrecen soluciones r\u00e1pidas, el valor intr\u00ednseco de la conexi\u00f3n humana sigue siendo insustituible.<br><\/p>\n\n\n\n<p class=\"translation-block\">Las estad\u00edsticas m\u00e1s recientes revelan una verdad ineludible: <a href=\"https:\/\/www.pwc.de\/de\/consulting\/pwc-consumer-intelligence-series-customer-experience.pdf\" target=\"_self\">el 64% de los consumidores estadounidenses<\/a> y el 59% de los consumidores en general sienten que las empresas han perdido ese toque humano en su interacci\u00f3n con los clientes. En este escenario, surge la necesidad apremiante de redefinir la experiencia del cliente, priorizando la conexi\u00f3n genuina.<br><\/p>\n\n\n\n<p>Aunque la automatizaci\u00f3n y los chatbots han ganado terreno, la realidad es clara:<a href=\"https:\/\/www.pwc.de\/de\/consulting\/pwc-consumer-intelligence-series-customer-experience.pdf\">\u00a071%<\/a>\u00a0de los estadounidenses prefiere interactuar con un ser humano real en lugar de procesos automatizados. Esta preferencia subraya la importancia de incorporar la automatizaci\u00f3n con un enfoque centrado en la conexi\u00f3n humana. Es crucial asegurar que, en cualquier momento, los clientes puedan optar por una interacci\u00f3n aut\u00e9ntica.<br><\/p>\n\n\n\n<p>La clave para una experiencia del cliente integral radica en encontrar el equilibrio perfecto entre la automatizaci\u00f3n y el toque humano. La automatizaci\u00f3n debe ser un facilitador que \"aprenda\" de las interacciones humanas para mejorar continuamente las experiencias. Este enfoque no solo faculta a los empleados para interactuar de manera m\u00e1s profunda cuando sea necesario, sino que tambi\u00e9n asegura que la tecnolog\u00eda sea un soporte efectivo para una experiencia sin interrupciones.<br><\/p>\n\n\n\n<p>Esta transformaci\u00f3n no solo redefine c\u00f3mo medimos el rendimiento del servicio al cliente, sino que tambi\u00e9n subraya la importancia de las interacciones en tiendas f\u00edsicas. Contrario a la creencia com\u00fan, el deseo de comprar en tiendas f\u00edsicas est\u00e1 en aumento, con el 44% de los consumidores comprando diariamente o semanalmente, seg\u00fan una encuesta reciente.<br><\/p>\n\n\n\n<p>En Congero Technology Group, reconocemos la necesidad de equilibrar la innovaci\u00f3n tecnol\u00f3gica con el valor humano. Estamos comprometidos a crear experiencias que van m\u00e1s all\u00e1 de las expectativas, donde la tecnolog\u00eda y la conexi\u00f3n humana se entrelazan para lograr resultados excepcionales.<br><\/p>\n\n\n\n<p><strong>\u00danete a nosotros mientras exploramos c\u00f3mo recuperar y fortalecer la conexi\u00f3n humana en la experiencia del cliente. La tecnolog\u00eda puede ser una poderosa aliada, pero nunca debemos perder de vista la esencia humana que impulsa cada una de nuestras interacciones.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h6 class=\"wp-block-heading\">Referencia<\/h6>\n\n\n\n<h6 class=\"wp-block-heading\">PWC. \u201cDavid Clarke.\u201d&nbsp;<em>Experience is everything: Here\u2019s how to get it right<\/em>, 2018,&nbsp;<a href=\"https:\/\/www.pwc.de\/de\/consulting\/pwc-consumer-intelligence-series-customer-experience.pdf.%C2%A0\">https:\/\/www.pwc.de\/de\/consulting\/pwc-consumer-intelligence-series-customer-experience.pdf.&nbsp;<\/a><\/h6>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Vivimos en una era en la que la tecnolog\u00eda y la innovaci\u00f3n nos rodean y, sin embargo, en medio de esta revoluci\u00f3n digital, la conexi\u00f3n humana sigue siendo el elemento fundamental de la experiencia del cliente. A pesar de las sofisticadas herramientas tecnol\u00f3gicas que nos ofrecen soluciones r\u00e1pidas, el valor intr\u00ednseco de la conexi\u00f3n humana sigue siendo insustituible.<\/p>","protected":false},"featured_media":20997,"template":"","meta":[],"categories":[],"class_list":["post-20996","news","type-news","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Recovering the Human Essence in the Customer Experience: Beyond Technology - Congero Technology Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.congerotechnology.com\/news\/recovering-the-human-essence-in-the-customer-experience-beyond-technology\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recovering the Human Essence in the Customer Experience: Beyond Technology - Congero Technology Group\" \/>\n<meta property=\"og:description\" content=\"We live in an era where technology and innovation surround us, and yet in the midst of this digital revolution, human connection remains the fundamental element in the customer experience.\u00a0Despite sophisticated technological tools that offer us quick solutions, the intrinsic value of human connection remains irreplaceable.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.congerotechnology.com\/news\/recovering-the-human-essence-in-the-customer-experience-beyond-technology\/\" \/>\n<meta property=\"og:site_name\" content=\"Congero Technology Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CongeroTechnologyLATAM\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-19T02:47:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.congerotechnology.com\/wp-content\/uploads\/2025\/07\/Human-Essence.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.congerotechnology.com\/news\/recovering-the-human-essence-in-the-customer-experience-beyond-technology\/\",\"url\":\"https:\/\/www.congerotechnology.com\/news\/recovering-the-human-essence-in-the-customer-experience-beyond-technology\/\",\"name\":\"Recovering the Human Essence in the Customer Experience: Beyond Technology - Congero Technology Group\",\"isPartOf\":{\"@id\":\"https:\/\/congerotechnology.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.congerotechnology.com\/news\/recovering-the-human-essence-in-the-customer-experience-beyond-technology\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.congerotechnology.com\/news\/recovering-the-human-essence-in-the-customer-experience-beyond-technology\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/congerotechnology.com\/wp-content\/uploads\/2025\/07\/Human-Essence.jpg\",\"datePublished\":\"2025-06-25T19:14:00+00:00\",\"dateModified\":\"2025-07-19T02:47:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.congerotechnology.com\/news\/recovering-the-human-essence-in-the-customer-experience-beyond-technology\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.congerotechnology.com\/news\/recovering-the-human-essence-in-the-customer-experience-beyond-technology\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.congerotechnology.com\/news\/recovering-the-human-essence-in-the-customer-experience-beyond-technology\/#primaryimage\",\"url\":\"https:\/\/congerotechnology.com\/wp-content\/uploads\/2025\/07\/Human-Essence.jpg\",\"contentUrl\":\"https:\/\/congerotechnology.com\/wp-content\/uploads\/2025\/07\/Human-Essence.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"Recovering the Human Essence in the Customer Experience: Beyond Technology\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.congerotechnology.com\/news\/recovering-the-human-essence-in-the-customer-experience-beyond-technology\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/congerotechnology.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/www.congerotechnology.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Recovering the Human Essence in the Customer Experience: Beyond Technology\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/congerotechnology.com\/#website\",\"url\":\"https:\/\/congerotechnology.com\/\",\"name\":\"Congero Technology Group\",\"description\":\"The Solution for Billing in the Cloud\",\"publisher\":{\"@id\":\"https:\/\/congerotechnology.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/congerotechnology.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/congerotechnology.com\/#organization\",\"name\":\"Congero Technology Group\",\"url\":\"https:\/\/congerotechnology.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/congerotechnology.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/congerotechnology.com\/wp-content\/uploads\/2025\/07\/congero-logo-vectors-main-blue.svg\",\"contentUrl\":\"https:\/\/congerotechnology.com\/wp-content\/uploads\/2025\/07\/congero-logo-vectors-main-blue.svg\",\"width\":780,\"height\":196,\"caption\":\"Congero Technology Group\"},\"image\":{\"@id\":\"https:\/\/congerotechnology.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CongeroTechnologyLATAM\",\"https:\/\/www.linkedin.com\/showcase\/congero-latam\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Recovering the Human Essence in the Customer Experience: Beyond Technology - Congero Technology Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.congerotechnology.com\/news\/recovering-the-human-essence-in-the-customer-experience-beyond-technology\/","og_locale":"es_ES","og_type":"article","og_title":"Recovering the Human Essence in the Customer Experience: Beyond Technology - Congero Technology Group","og_description":"We live in an era where technology and innovation surround us, and yet in the midst of this digital revolution, human connection remains the fundamental element in the customer experience.\u00a0Despite sophisticated technological tools that offer us quick solutions, the intrinsic value of human connection remains irreplaceable.","og_url":"https:\/\/www.congerotechnology.com\/news\/recovering-the-human-essence-in-the-customer-experience-beyond-technology\/","og_site_name":"Congero Technology Group","article_publisher":"https:\/\/www.facebook.com\/CongeroTechnologyLATAM","article_modified_time":"2025-07-19T02:47:14+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.congerotechnology.com\/wp-content\/uploads\/2025\/07\/Human-Essence.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.congerotechnology.com\/news\/recovering-the-human-essence-in-the-customer-experience-beyond-technology\/","url":"https:\/\/www.congerotechnology.com\/news\/recovering-the-human-essence-in-the-customer-experience-beyond-technology\/","name":"Recovering the Human Essence in the Customer Experience: Beyond Technology - Congero Technology Group","isPartOf":{"@id":"https:\/\/congerotechnology.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.congerotechnology.com\/news\/recovering-the-human-essence-in-the-customer-experience-beyond-technology\/#primaryimage"},"image":{"@id":"https:\/\/www.congerotechnology.com\/news\/recovering-the-human-essence-in-the-customer-experience-beyond-technology\/#primaryimage"},"thumbnailUrl":"https:\/\/congerotechnology.com\/wp-content\/uploads\/2025\/07\/Human-Essence.jpg","datePublished":"2025-06-25T19:14:00+00:00","dateModified":"2025-07-19T02:47:14+00:00","breadcrumb":{"@id":"https:\/\/www.congerotechnology.com\/news\/recovering-the-human-essence-in-the-customer-experience-beyond-technology\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.congerotechnology.com\/news\/recovering-the-human-essence-in-the-customer-experience-beyond-technology\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.congerotechnology.com\/news\/recovering-the-human-essence-in-the-customer-experience-beyond-technology\/#primaryimage","url":"https:\/\/congerotechnology.com\/wp-content\/uploads\/2025\/07\/Human-Essence.jpg","contentUrl":"https:\/\/congerotechnology.com\/wp-content\/uploads\/2025\/07\/Human-Essence.jpg","width":2560,"height":1707,"caption":"Recovering the Human Essence in the Customer Experience: Beyond Technology"},{"@type":"BreadcrumbList","@id":"https:\/\/www.congerotechnology.com\/news\/recovering-the-human-essence-in-the-customer-experience-beyond-technology\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/congerotechnology.com\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.congerotechnology.com\/news\/"},{"@type":"ListItem","position":3,"name":"Recovering the Human Essence in the Customer Experience: Beyond Technology"}]},{"@type":"WebSite","@id":"https:\/\/congerotechnology.com\/#website","url":"https:\/\/congerotechnology.com\/","name":"Congero Technology Group","description":"The Solution for Billing in the Cloud","publisher":{"@id":"https:\/\/congerotechnology.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/congerotechnology.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/congerotechnology.com\/#organization","name":"Congero Technology Group","url":"https:\/\/congerotechnology.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/congerotechnology.com\/#\/schema\/logo\/image\/","url":"https:\/\/congerotechnology.com\/wp-content\/uploads\/2025\/07\/congero-logo-vectors-main-blue.svg","contentUrl":"https:\/\/congerotechnology.com\/wp-content\/uploads\/2025\/07\/congero-logo-vectors-main-blue.svg","width":780,"height":196,"caption":"Congero Technology Group"},"image":{"@id":"https:\/\/congerotechnology.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CongeroTechnologyLATAM","https:\/\/www.linkedin.com\/showcase\/congero-latam\/"]}]}},"_links":{"self":[{"href":"https:\/\/congerotechnology.com\/es\/wp-json\/wp\/v2\/news\/20996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/congerotechnology.com\/es\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/congerotechnology.com\/es\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/congerotechnology.com\/es\/wp-json\/wp\/v2\/media\/20997"}],"wp:attachment":[{"href":"https:\/\/congerotechnology.com\/es\/wp-json\/wp\/v2\/media?parent=20996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/congerotechnology.com\/es\/wp-json\/wp\/v2\/categories?post=20996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}